We produce brand stories away from the noise.

We treat sponsored content in our publications not as a classic ad slot but as content that earns the reader's attention. The brand's subject is written in the voice of the publication it appears in, by that publication's editors.

In every written, audio and video piece we put the reader's benefit first: we convey what the brand wants to say clearly, accurately and readably, and we always mark it as sponsored.

• Newsletter sponsorship. You appear in the issue of your chosen publication on your chosen date, in the header area and in the 'Supported by' section. The issue carries the same label on aposto.com and in the app.
• Sponsored content. We write the brand's subject in the publication's own format, by our editors.
• Social media. We produce carousels, stories, reels and collaboration posts on the Aposto, Aposto Magazine, Soli and apéro accounts.
• Podcast and video. We produce sponsored episodes, sponsored series and special series designed together with the brand on Aposto Radyo and YouTube.
• Events. At the events where publications meet their readers we design sessions together and give brand representatives the floor.
• Custom production. We produce content, film, newsletters and podcasts for a brand's own channels at Aposto Creative.

We earn the reader's trust through editorial consistency, and sponsored content has to meet the same measure. Our standards set out the principles sponsored content must follow, the responsibilities of brands and how the process works.

We apply the same standards in every publication and to every brand. In this text we call the person or organisation proposing a partnership the brand.

• Our editors prepare the sponsored content from the brief the brand sends us; the final text goes to the brand for approval before publication. Nothing unapproved is published.
• Our creative team produces audio and video work following the brand's guidelines and logos; the brand's revision requests are part of the process.
• We do not use expressions that would harm the brand's reputation or contradict its values.
• Sponsored content stays on aposto.com with its publication date.
• We do not target or segment readers; everyone receives the same issue.
• On request we share an anonymised report with delivery, open and click figures. The open figures in our proposals are averages of past issues; we do not guarantee the same result.
• Outside the ad space, our editorial team alone decides the content.

• A short brief on the subject, logos for light and dark backgrounds, links and any images reach us before the publication date. If the material is incomplete on publication day, the issue runs with the brand's logo only.
• The brand names a representative to run the partnership; revisions and approvals go through this person. Approval arrives by the agreed hour on the day before publication; no changes are made after that.
• The brand agrees to follow our Ethos and editorial policy and is responsible for the legality of the product or service promoted.
• We do not accept content that is rude, discriminatory, hateful or violent; that promotes illegal products or services; that promotes political parties, politicians or ideological publications; or that contradicts our values. In such a case we may end the partnership unilaterally.
• The brand's instructions are taken as the brand's own, also when it acts for third parties it represents.

• Written sponsored content is a short text at the length set in the sponsorship plan; in the 'Supported by' model it opens with an introductory paragraph on the subject.
• In social media posts the brand's logo is on the first frame and the brand's image on the last; the brand's accounts are tagged and the disclosures required by law are added.
• In podcasts and video the sponsor message is read by our team at the start or end of the episode; the episode artwork carries the brand's logo.
• Every piece of sponsored content is labelled 'Sponsored', 'In partnership with' or 'Supported by'.
• Sponsored content is not published anywhere outside the spaces set in the plan.

We keep the proposal and the information shared during the partnership confidential, and we expect the same from the brand. Legal obligations and public information are the exception. Information is shared only with the teams who need it to do the work. This obligation continues after the partnership ends.